Dealer Information

History of the Dealership


Theodore Robins, Sr. was born in 1893, the same year Henry Ford’s first engine sputtered to life. In 1921, he started an auto repair shop that bore his name in Balboa near the Balboa Pavilion. He was awarded the Ford franchise in 1923.

The company was founded on Theodore’s strong beliefs in the integrity and values that are exemplified by the free enterprise system. He was also a firm believer in demonstrating civic responsibility through community service.

His founding principle of treating customers as well as the community in general, with respect and consideration is the basis of the company’s philosophy and the reason for its success through the years.

History-   From its Balboa location, Theodore Robins Ford moved into a facility in Newport Beach, across from what is now the Crab Cooker restaurant, in the 1930’s. On January 10, 1955, the agency expanded into a larger facility at 3100 West Coast Highway in Newport Beach and on August 8, 1966, Theodore Robins Ford moved into its current ten acre Harbor Boulevard facility in Costa Mesa.

Theodore Robins, Sr. passed away in 1976, and the second, third and fourth generations of his family are currently working in the dealership he founded.

Present- The Company has been honored by Ford with its distinguished achievement awards in recognition of progressive management, sound merchandising practices and high quality standards of service. In addition, the company was recently awarded the Presidents Award for outstanding sales and service in 2011

The Robins family has continued in the tradition of community service established by Theodore. Collectively, the Robins family has served on the Board of Directors of Hoag Hospitals’ 552 Club Support Group, been active with the Newport Harbor and Costa Mesa Chambers of Commerce, the YMCA Board, Past President of the Exchange Club of Newport Harbor, Past President of the Ford Dealer Advertising Association of Southern California, Past President of the Motor Car Dealers Association, Past President of the Harbor Blvd of Cars and served on the board of directors for the Orange County Auto Dealers Association.

The key to the success for Theodore Robins Ford in this decade and beyond is continuing with the founding principles and company’s philosophy as set forth by Theodore. It can best be said in the Mission Statement.


Mission Statement


All Dealership personnel will treat every customer as a potential lifetime purchaser, communicating a professional image that embraces honesty and concern for customer wants and needs.

Department Hours
  New : (888) 798-9696 Used : (888) 798-9696 Parts :  (800) 849-1316 Body Shop :  (800) 849-1316
Monday 8:30AM - 9:00PM 8:30AM - 9:00PM 7:00AM - 6:00PM 7:00AM - 6:00PM
Tuesday 8:30AM - 9:00PM 8:30AM - 9:00PM 7:00AM - 6:00PM 7:00AM - 6:00PM
Wednesday 8:30AM - 9:00PM 8:30AM - 9:00PM 7:00AM - 6:00PM 7:00AM - 6:00PM
Thursday 8:30AM - 9:00PM 8:30AM - 9:00PM 7:00AM - 6:00PM 7:00AM - 6:00PM
Friday 8:30AM - 9:00PM 8:30AM - 9:00PM 7:00AM - 6:00PM 7:00AM - 6:00PM
Saturday 8:30AM - 9:00PM 8:30AM - 9:00PM 8:00AM - 4:00PM Closed
Sunday 10:00AM - 8:00PM 10:00AM - 8:00PM Closed Closed
Map & Location

You must enable javascript to view this map.