Theodore Robins Ford

For being a phrase that is repeated around the automotive industry these days, many people still are unsure of what "Stop-Start technology" actually is. For those of you who are wondering what this mystery technology truly is, we'll start with a brief, high-level explanation.

Having first emerged in Europe a few years ago, in response to carbon reduction regulations, stop-start technology has the capability of improving fuel economy by between 5 and 12 percent, and when combining it with other fuel-conserving technologies - by approximately 18-25 percent. But that's just the beginning. The real value of stop-start technology is…

Ford paid particularly close attention to safety in revamping the new 2012 Focus. This can be evidenced by the small car's recently-bestowed IIHS Top Safety Pick title. But, that's not all they focused on. The American automaker also spent a lot of time optimizing fuel economy, design, individuality and connectivity...giving prospective buyers five good reasons (at least) to explore the 2012 Ford Focus at 2060 Harbor Blvd. Costa Mesa, CA 92627, today…